CEOI MEMBER SINCE 2023

David Greenberg has spent more than 30 years at L’Oréal in leadership roles across markets, divisions, brands, and functions. He began his career in marketing in 1993 at L’Oréal Paris, rising to vice president of marketing. From 1999 to 2003, he spearheaded the expansion of the L’Oréal Paris and Garnier brands in Mexico as head of the L’Oréal Mexico Consumer Products Division. He was named worldwide general manager of Matrix in 2003 and, in the span of two years, led the brand’s global rollout to strategic new markets. Widely respected for both his business acumen and his commitment to developing the people within the organization, in 2005 Mr. Greenberg was appointed senior vice president for human resources for L’Oréal USA and drove a transformation of the function. From 2008 to 2017, he served as U.S. president of Maybelline and Garnier and led the integration of the Essie brand when it was acquired in 2010. From 2017 to 2022, he led the Professional Products Division in U.S. and Canada and drove a major acceleration and business model transformation of the division. In February 2022, Mr. Greenberg was appointed CEO of L’Oréal USA, president of the North America Zone, and a member of the group’s executive committee, the first American to serve in these roles. Mr. Greenberg serves on the board of the Personal Care Products Council (PCPC) and on the industry advisory board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management